Every consulting firm says it is selective. Here is what our selectivity actually is: we work with consumer packaged goods brands doing between $1M and $10M a year, and we say no above and below that line.
Below $1M, the problem is not marketing
In our experience, brands under $1M a year usually have a product or unit economics question wearing a marketing costume. Spending consulting money on growth before the fundamentals are proven tends to buy expensive lessons. We would rather you keep the money and come back later.
Above $10M, you should build the team in-house
Past roughly $10M, the math changes. The channels that got you there deserve full-time owners, and a consulting retainer becomes a tax on decisions you should be making internally. The honest move at that size is to hire, and we will say so in the first call.
The middle is underserved on purpose
Between those lines sits a band of brands that big agencies cannot afford to staff with senior people and that freelancers cannot cover end to end. The fundamentals are proven, the growth levers are real, and senior attention still moves the number. That is the entire reason this firm exists, and it is why the engagement is built around the people who pitched it, with no hand-offs and no account managers in between.